The 3 Cs of sustainable packaging: Compliance, commitment & collaboration
With 33% of consumers choosing to buy from brands they believe are doing social or environmental good, businesses have started making a public effort to move toward more sustainable practices. This has forced top CPG companies to rethink their sustainability efforts, starting with packaging, this resulted in increased use of recycled materials.
Coca-Cola is among the companies leading the way in sustainable food and beverage packaging with plant-based, recyclable containers and strict packaging guidelines. Along with Coca-Cola, market leaders like Unilever recognize that sustainability is much more than a marketing gimmick at this point. It’s a revenue-driving strategy that provides a competitive edge.
As more CEOs embrace the future of sustainability, teams working in product development, procurement and any other role that touches the life cycle of a package will discover the importance of sustainability throughout the entire process, from raw materials to disposal. As they feel the pressure to be sustainable and see the opportunity it presents, they will find the move toward sustainability is not as difficult as it may seem — especially if there is collaboration with industry peers.