Many restaurants will face some sort of offseason, a predictable time when business drops off for weeks or months. Whether it’s because the tourists have gone home or the rainy weather is keeping customers away, these slow periods can hurt your restaurant’s bottom line.
Surviving and even thriving during the low season is possible, use these strategies to plan ahead and keep your business humming, even when it’s not full.
Stay Active Online
Your customers use social media all year, so continue using social media and any other accounts to promote your business and build excitement about the next season.
Get smart with marketing
Try new marketing tactics to boost business. Get creative and think of other events or services you could offer for extra income, like cooking classes, food delivery or selling specialty foods.